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PunisherLures.com...A Star In The Making

PunisherLures.com

One of our biggest, and most enjoyable projects to date was the new Punisher Lures (www.PunisherLures.com ) website. The owner, Stephen Headrick aka "The Smallmouth Guru", has enjoyed an explosion of growth over the past few years, and with that came the need for a new, more up-to-date website.

"I love to fish", says Stephen, "...but my love is marketing." That became apparent to us when we really got to know him. Probably one of the biggest accomplishments to date for Punisher Lures in the marketing arena is the newest feature on BassMaster.com , "Think Smallie". Bass Master Magazine and Bassmaster.com are the authorities on Bass Fishing, and owned by the authority on anything sports...ESPN. Now, Stephen is the authority on Smallmouth Bass on their website. Talk about exposure, but after all...he is the "Guru".