Without a doubt smartphones and tablets are the latest greatest thing that everyone has to have. Just like the internet did, they've opened up new opportunities for small businesses to reach their customers and track their efforts more effectively. There's a bunch of ways for your business to capitalize on the exhausting growth of mobile platforms. Your business card is one of them.
Business cards are still the most common way to exchange contact information around the globe. With a few small additions to your card you can connect that flat, 2D piece of card stock to the digital world. If someone has a smartphone or tablet they simply scan a bar code on the back of your card to link to your website, a promotional video, a product order page, your facebook fanpage, your twitter profile, or pretty much anything you want. Even better, when you order your cards from one7media you will be able to collect stats on how many times your card was scanned and filter the results by date. This turns your "give it away and pray" business card into a functional marketing vehicle.
Courtesy of Cohen and Pratt's "The Business Advisor
It’s not a sale until you get the commitment. Here are seven proven ways to help you lead your prospect to a commitment so you can close more of your sales opportunities.
In this day and age most of your competitors can be found online. So knowing how to do some quick and easy online competitor intelligence gathering may give your business an advantage by helping you counter their strengths and/or exploit their weaknesses. Here are four incredible resources that will give you key insights into how your competitors conduct business… and they’re FREE.
In this corner of the ring is cost-per-thousand, the oldest advertising pricing model. And in the far corner, the opponent: cost-per-click. They’re slinging it out in the battle of the advertising pricing models. Who’s the champ? The battle of CPC versus CPM has come to the forefront now that online advertising is reaching maturity. Which is better: CPC or CPM? It’s the question that marketers have been asking since the beginning of the online advertising age. Mathematically, it’s easy to compare CPC to CPM. Here’s an example of how to do it: (CPC means Cost per Click ads, while CPM means Cost-Per-Thousand Impressions of the ad.) Assume that you bid $1.00/click for your CPC ad and commit to a $2,500 budget. You are guaranteed 2,500 clicks. Now assume that you agree to pay a $15 /cpm for the same ad and commit to the same $2,500 budget. You are guaranteed that your ad will be seen 166,667 times. To get the same number of clicks, 1.49% of the people who see the ad would have to click on it (that’s click through rate, or CTR).